Prajogo, Daniel I.; McDermott, Peggy; Goh, Mark - In: International Journal of Operations & Production Management 28 (2008) 7, pp. 615-635
Purpose – This paper aims to explore the extent to which four elements of the value chain – marketing, research and development, procurement, and operations – are associated with product quality and product innovation. Design/methodology/approach – A survey of 194 managers of Australian...