Chintagunta, Pradeep K; Prasad, Alok R - In: Journal of Business & Economic Statistics 16 (1998) 1, pp. 2-12
Purchase timing and brand-choice decisions of households are jointly investigated using the 'dynamic McFadden' model of J. Heckman and B. Singer. The hazard of brand purchase is decomposed into the category purchase hazard and the probability of brand choice conditional on category purchase. The...