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Search: person:"Prashar, Sanjeev"
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Consumer behaviour
34
Konsumentenverhalten
34
India
14
Indien
14
Customer satisfaction
10
Kundenzufriedenheit
10
Online retailing
10
Online-Handel
10
Emotion
9
Advertising effects
5
Internet marketing
5
Market segmentation
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Marktsegmentierung
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Online-Marketing
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Social web
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Werbewirkung
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Beziehungsmarketing
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Brand image
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Brand management
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Cluster analysis
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Clusteranalyse
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Dienstleistungsqualität
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E-commerce
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Einkaufszentrum
4
Electronic Commerce
4
Markenführung
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Markenimage
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Mobile Anwendung
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Mobile application
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Relationship marketing
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Service quality
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Shopping center
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Website
4
Advertising
3
Arbeitszufriedenheit
3
Brand
3
Celebrity endorsement
3
Celebrity-Werbung
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Factor analysis
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68
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51
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2
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research-article
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English
68
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Prashar, Sanjeev
69
Parsad, Chandan
34
Vijay, T. Sai
23
Tata, Sai Vijay
13
Rana, Sudhir
8
Arora, Nilesh
6
Gupta, Priyanka
5
Kumar, Mukesh
5
Ramanathan, Hareesh N.
5
Salagrama, Ramakrishna
4
Singh, Harvinder
4
Kodwani, Amitabh Deo
3
Parashar, Archana
3
Raut, Sachin Kumar
3
Aggarwal, Rashmi
2
Anand, Arpan
2
Anantharaman, Rajesh
2
Chacko, Pearly Saira
2
Gupta, Sumeet
2
Haque, Moon Moon
2
Mathew, George C.
2
Quttainah, Majdi Anwar
2
Rana, Meghna
2
Tata, Vijay Sai
2
Verma, Pranay
2
Abu Bakar bin Abdul Hamid
1
Bamel, Umesh Kumar
1
Banerjee, Abhishek
1
Barai, Munim Kumar
1
Chatterjee, Subham
1
Das, Satyasiba
1
Dharmani, Pranav
1
Hamid, Abu Bakar Abdul
1
Harvinder Singh
1
Jana, R. K.
1
Kalakbandi, Vinay Kumar
1
Kumar, Sushant
1
Mattila, Anna S.
1
Nambiar, Bindu K.
1
Neelu
1
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Asian Academy of Management journal : AAMJ
5
Decision
4
International Journal of Strategic Decision Sciences (IJSDS)
4
International journal of Indian culture and business management
4
International Journal of Emerging Markets
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of retailing and consumer services
3
Benchmarking: An International Journal
2
International Journal of Organizational Analysis
2
International journal of business information systems : IJBIS
2
International journal of emerging markets
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : innovations in planning and applied research
2
Marketing intelligence & planning
2
Benchmarking : an international journal
1
Contemporary Trends in Marketing : Problems, Processes and Prospects
1
Enhancing enterprise competitiveness : (strategy, operations and finance)
1
Evidence-based HRM: a Global Forum for Empirical Scholarship
1
Human resource development international : HRDI
1
International Journal of E-Business Research (IJEBR)
1
International Journal of Law and Management
1
International journal of business innovation and research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of entrepreneurship and innovation management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of law and management : IJLMA
1
International journal of organizational analysis
1
International journal of services technology and management
1
International journal of technology marketing : IJTMkt
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Consumer Marketing
1
Journal of business research : JBR
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of revenue and pricing management
1
Journal of strategic marketing
1
Review of marketing science
1
Service business
1
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ECONIS (ZBW)
54
Other ZBW resources
14
RePEc
1
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1
Influence of shoppers' attitude and satisfaction with smart-gadgets on intention to provide reviews : moderating role of fear of technological advances
Vijay, T. Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
International journal of business information systems : …
45
(
2024
)
3
,
pp. 324-342
Persistent link: https://www.econbiz.de/10015061796
Saved in:
2
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
3
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
4
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
5
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
6
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
7
Impact of video product presentation and scarcity claim on mobile-based impulse buying
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 577-601
Persistent link: https://www.econbiz.de/10014369368
Saved in:
8
Uncovering the role of consumer trust and bandwagon effect influencing purchase intention : an empirical investigation in social commerce platforms
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1199-1219
Persistent link: https://www.econbiz.de/10014321946
Saved in:
9
#BoycottLaalSinghChaddha : failure to leverage Twitter
Parashar, Archana
;
Rana, Sudhir
;
Prashar, Sanjeev
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 135-145)
.
2023
Persistent link: https://www.econbiz.de/10014338929
Saved in:
10
Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 3973-3994
Persistent link: https://www.econbiz.de/10014455163
Saved in:
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