Prestamburgo, Sonia - In: ECONOMIA AGRO-ALIMENTARE 5 (2000) 3
<i> Marketing comunicazionale e politiche pubblicitarie del prodotto ittico in Italia </i> (di Sonia Prestamburgo) - ABSTRACT: Advertising policies represent, especially regarding to the consumer goods, one of the most effective way for supplied goods differentiation, and not only for this relevant...