Manresa, Alba; Prester, Jasna; Bikfalvi, Andrea - In: Competitiveness Review: An International Business Journal 31 (2020) 3, pp. 645-667
Purpose: Firms innovate and sophisticate their offerings to remain competitive. This sophistication often finds opportunities in servitization. Given that many customers expect the service offering from manufacturing companies, it is crucial to research what capabilities drive service offerings...