During the strategy conceiving phase, the firm identifies an environment trend favourable to applying a certain strategy and altogether is a strategic potential within the functionality parameters of a certain strategy. The environment trend is given by the conditions of the socio-economic...

The concepts of offer and price implicitly influence the theory of strategic management. Their dynamics within the strategic management induce a number of features that may be objectionable or can give rise to a number of new approaches, which are aimed at completing the rationality of this...

One of the most important strategic alternatives specific to the companies that afford playing on several markets or fields and need a strategic vision of operation in this regard is represented by relational strategies. The relational strategies represent therefore a combination between the...

The Customer Relationship- Marketing supposes the adaptation of the marketing mix from the customers’ and the market’s perspective. Thus, the 4 P (product, price, place, promotion) must become 4 D (desired by consumers, distinctive from the competition, deliverable by the company, durable...

The global economic crisis is influencing many areas: scientific research, social, politics. The crisis is generating new economic models, new social models – individually and collectively and also a new influencing centres map. The opportunity of crisis means both cause identification as well...

In view of the integration in the European Union, Romanian companies have to prove their capacity to define and render profitable the differentiating advantages they possess. Facing their own potential to the dynamics of their activity and to the market’s demands, the companies can identify...