Zenk, Lukas; Primus, Dirk J.; Sonnenburg, Stephan - In: European Journal of Innovation Management 25 (2021) 6, pp. 340-364
Purpose: Do LEGO® SERIOUS PLAY® (LSP) workshops result in improved experience of flow components as well as higher levels of creative output than traditional meetings (MEET)? This research studies the extent to which LSP, as a specialized material-mediated and process-oriented cocreative...