Menon, Geeta; Raghubir, Priya - In: Journal of Consumer Research 30 (2003) 2, pp. 230-43
The ease-of-retrieval hypothesis suggests that people use the ease with which information comes to mind as a heuristic in forming judgments (Schwarz et al. 1991). We examine the automaticity of the use of ease-of-retrieval as an input in judgments. We demonstrate that the ease-of-retrieval is...