Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction -- 1 Marketing strategy -- 2 Product portfolio and marketing capabilities -- 3 Industry and competition -- 4 The marketing environment -- 5 Customer and market analysis -- 6 Sustainable...

Purpose: This paper aims to consider why creative problem-solving techniques may not always produce useful results and sets out to explain why this might be and what steps should be taken to avoid it happening. The paper provides an understanding of how different creative problem-solving...

This paper points out the differences between incremental and paradigm shift approaches to creativity in management that exists between Japanese and Western schools of thought. A number of examples are used to illustrate how a systematic incremental process that places emphasis on continuous...

Preface to fourth edition -- Creativity and it importance in business -- Blocks to creativity -- Theories of creativity -- Problem solving and improvisation -- Factors influencing people's ability to undertake ideation -- Objective finding, fact finding and problem finding/definition --...