Puchan, Heike; Pieczka, Magda; L’Etang, Jacquie - In: Journal of Communication Management 4 (1999) 2, pp. 164-175
In the 1990s evaluation has been at the centre of a continued debate in public relations. With the new millennium in sight public relations practitioners, academics and professional bodies are not only asking for an intensified discussion, but are also looking for guidelines of best practice...