Ajayi, Samson; Xara, Korfoxilioti; Gemma, Puig; Ammar, … - 2020
The purpose of this project is to understand consumer attitudes towards the Ice Tea category, as well as the interrelations between Ice Tea and other Liquid Refreshment Beverages (LRBs), and discover new ideas along with new occasions that will grow the consumption of Ice Tea in accordance to...