Purpose - This paper aims to address research gaps with regard to the relationship between market orientation and marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main objectives of this research are to determine the effect...

Purpose - This paper aims to address research gaps with regard to the relationship between market orientation and marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main objectives of this research are to determine the effect...

The aim of this work is to analyse the different impact of competitive environment changes across different indicators in the competitive environment on the Spanish companies of the textile and apparel industry. The results obtained from the contrast upon a sample composed by 5.531 SME’s of...