An emerging body of literature suggests that there is a great need to investigate the relationship between the importance individuals place on key social and economic Human Rights and their perception of the importance of Corporate Social Responsibility. The primary aim of this study is to begin...

Purpose: The purpose of this paper is to investigate the manners in which the employee and consumer identities interact to shape individuals perceptions of corporate reputations in well-established market economies (Australia and Italy) and transition countries (Bulgaria and Russia)....

Purpose: The main purpose of this article is to discuss how foreign firms can successfully use an innovative marketing communication strategy based on the notion of corporate patriotic appeal to better promote their activities within the countries they operate.Design/methodology/approach: This...