Competitive behavior in commercial television broadcasting is modeled to examine program choice and the effects of more channels being available on firm strategy. Specifically, broadcasters compete by selecting both the "type" and quality level of a program to offer, but do not compete on price....

This paper studies the behavior of commercial television broadcasters in markets where the distribution of viewer tastes varies. Our results show that a highly “clustered” market enables the broadcaster to offer a program of a popular type but with lower quality (i.e., lower production...

We examine why studies reach contradictory conclusions concerning the value of the household life cycle model as a predictive tool in consumer expenditure research. Using a database of roughly 14,000 Canadian households, we find that household life cycle variables do not generally enhance...

part I I Purpose and Process -- chapter 1 Database Marketing and Data Mining -- chapter 2 A Process Model for Data Mining—CRISP-DM -- part II II Predictive Modeling Tools -- chapter 3 Basic Tools for Understanding Data -- chapter 4 Multiple Linear Regression -- chapter 5 Logistic Regression --...

Liu et al. [Liu, Y., D. S. Putler, C. B. Weinberg. 2004. Is having more channels really better? A model of competition among commercial television broadcasters. (1) 120–133] examine the television broadcast industry using a model in which profit-maximizing broadcasters seek to gain viewers by...