Qian, Jianwei; Law, Rob; Wei, Jiewen; Shen, Huawen; … - In: Tourism Review 76 (2020) 1, pp. 198-211
Purpose: This study aims to take boutique luxury hotels as its research subject to enrich the view on the self-positioned image of luxury hotels and simultaneously compare this image with the one perceived by customers. It also investigates whether a gap exists between the two images....