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  • Search: person:"Quach, Thu Nguyen"
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Year of publication
Subject
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Consumer behaviour 33 Konsumentenverhalten 32 Relationship marketing 27 Beziehungsmarketing 26 Service quality 15 Dienstleistungsqualität 14 Customer satisfaction 12 Kundenzufriedenheit 12 Advertising 11 Internet marketing 11 Online-Marketing 11 Social Web 10 Social web 10 Brand management 9 Markenführung 9 Werbung 9 Luxury goods 8 Luxusgüter 8 Marketing management 8 Marketingmanagement 8 Online retailing 8 Online-Handel 8 E-commerce 7 Electronic Commerce 7 Advertising effects 6 Werbewirkung 6 Artificial intelligence 5 Einzelhandel 5 Retail trade 5 Brand 4 Digitale Dienste 4 Internet 4 Künstliche Intelligenz 4 Markenartikel 4 Marketing 4 Multichannel strategy 4 Multikanalvertrieb 4 Web-based service 4 Art infusion 3 Australia 3
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Online availability
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Undetermined 57 Free 7
Type of publication
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Article 68 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 57 Aufsatz in Zeitschrift 57 Aufsatz im Buch 8 Book section 8 Aufsatzsammlung 2 research-article 2
Language
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English 70
Author
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Quach, Sara 67 Thaichon, Park 45 Weaven, Scott 10 Thaichon, Paramaporn 9 Barari, Mojtaba 5 Nguyen Tuyet-Mai 5 Ross, Mitchell 5 Septianto, Felix 5 Surachartkumtonkun, Jiraporn 5 Frazer, Lorelle 4 Jebarajakirthy, Charles 4 Levin, Elizabeth 4 Palmatier, Robert W. 4 Ratten, Vanessa 4 Shao, Wei 4 Ferm, Lars-Erik Casper 3 Jayawardena, Nirma Sadamali 3 Le Dung 3 Lobo, Antonio 3 Quach, Thu Nguyen 3 Behl, Abhishek 2 Dharmesti, Maria 2 Grace, Debra 2 Hamelin, Nicolas 2 Hewege, Chandana 2 Hiram Ting 2 Liyanaarachchi, Gajendra 2 Moudrý, Dann Vit 2 Ngo, Liem Viet 2 Prentice, Catherine 2 Razzaq, Ali 2 Al-Shihabi, Sameh 1 Alim, Md. Abdul 1 Alizadeh, Ali 1 Alsalem, Amani 1 Arachchige, Jaliya Amarasinghe 1 Baker, Brent 1 Bashir, Irfan 1 Bavalur, Amulya Sai 1 Bay Vo 1
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Published in...
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Journal of retailing and consumer services 10 Asia Pacific journal of marketing and logistics 6 Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC) 6 Journal of business research : JBR 4 Journal of strategic marketing 4 Transforming relationship marketing : strategies and business models in the digital age 4 Australasian marketing journal 3 Journal of consumer behaviour 3 Developing digital marketing : relationship perspectives 2 European journal of marketing 2 International journal of advertising : the review of marketing communications 2 Journal of Business & Industrial Marketing 2 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 2 Luxury marketing, sustainability and technology : the future of luxury management 2 Psychology & marketing 2 Services marketing quarterly 2 Asia Pacific Journal of Marketing and Logistics 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 International journal of consumer studies 1 International journal of hospitality management 1 International marketing review 1 Journal of global information management 1 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 1 Journal of marketing management : JMM ; journal of the Academy of Marketing 1 Journal of the Academy of Marketing Science 1 Marketing intelligence & planning 1 Routledge Studies in Marketing 1 Routledge studies in luxury management 1 The journal of business & industrial marketing 1 The journal of personal selling & sales management : JPSSM 1
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Source
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ECONIS (ZBW) 67 Other ZBW resources 3
Showing 1 - 10 of 70
Cover Image
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
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Re-imagining delightful experiences in "New Normal" conditions : a systematic critical review and future research agenda
Le, Truc H; Le Dung; Nimri, Rawan; Quach, Sara - In: International journal of hospitality management 120 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015071164
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Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai; Ferm, Lars-Erik Casper; Quach, Sara; … - In: Psychology & marketing 40 (2023) 11, pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
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Effective online engagement strategies through gamification : a systematic literature review and a future research agenda
Jayawardena, Nirma Sadamali; Ross, Mitchell; Quach, Sara; … - In: Journal of global information management 30 (2022) 5, pp. 1-25
Persistent link: https://www.econbiz.de/10012799517
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Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine; Quach, Sara; Thaichon, Park - In: International journal of consumer studies 46 (2022) 1, pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
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Understanding high-involvement product purchase through an innovative machine learning approach : a case of housing type choice
Arachchige, Jaliya Amarasinghe; Quach, Sara; Roca, Eduardo - In: Journal of consumer behaviour 21 (2022) 5, pp. 1057-1074
Persistent link: https://www.econbiz.de/10013413121
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Digital technologies : tensions in privacy and data
Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
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Fact or fake : information, misinformation and disinformation via social media
Lim Xin Jean; Quach, Sara; Thaichon, Park; Hwa, Jacky … - In: Journal of strategic marketing 32 (2024) 5, pp. 659-664
Persistent link: https://www.econbiz.de/10014553349
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The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara; Cheah, Isaac; Thaichon, Park - In: Psychology & marketing 41 (2024) 7, pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
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Towards a review-analytics-as-a-service (RAaaS) framework for SMEs : a case Study on review fraud detection and understanding
Xuan Truong Du Chau; Thanh Toan Nguyen; Vinh Khiem Tran; … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 1, pp. 76-90
Persistent link: https://www.econbiz.de/10014631578
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