QUADER, Mohammed Shahedul; SHAMSUDDOHA, Mohammad; … - In: The Annals of the "Stefan cel Mare" University of … 11 (2011) 1(13), pp. 27-39
This paper looks at the key strategies being applied by wealth management and their competitive position. Each approach has merits, although the multi-channel ‘single brand’ approach seems to be gathering momentum. E-commerce facilitates differentiation and requires focus, whilst making cost...