Victoria, Stanciu; Rindasu, Sinziana-Maria - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 46-64
The objective of the study is to examine the practical implications of using artificial intelligence (AI) based solutions in the case of retail mobile applications, to enhance the online shopping experience and improve the engagement by also having in mind the privacy of the users. We examined...