Cetina, Iuliana; Orzan, Gheorghe; Radulescu, Violeta; … - In: Theoretical and Applied Economics 03(532) (2009) 03(532), pp. 71-78
The application of marketing in the health services presents certain particularities determined by market characteristics, of the organizations, products, staff and consumers. The consumers of health services are different of those of other goods and services, due to the lack of information...