Pellinen, Antti; Törmäkangas, Kari; Uusitalo, Outi; … - In: International Journal of Bank Marketing 29 (2011) 2, pp. 107-133
Purpose – The purpose of this paper is to provide further understanding of the financial capability of mutual fund investors, and compare internet and branch office investors. It seeks to examine mutual fund investors' abilities and awareness of the terms and risks of mutual fund investments...