In this paper an effort is made to rank the some of public sector banks in India basing on their financial soundness. In this work AHM methodology is applied to determine weightages of CAMEL ratios and after obtaining weightages Grey Relation analysis is applied to get Grey Relation coefficient...

The Working Paper presents the findings of a research study which was initiated to develop a generalised scale which could be used to pretest an advertisement prepared by an agency or to compare alternate advertisements for the purpose of selecting the most appropriate one which best meets the...