Ramello, Giovanni B. - In: ECONOMIA E POLITICA INDUSTRIALE 2008/1 (2008) 1, pp. 107-125
<em>Semiotica, diritti e mercato. Economia del marchio nel terzo millennio</em> - Semiotics, law and market. Economics of trademark in the third millenium, by Giovanni Ramello This article is aimed at providing an answer, from an economic perspective, to the puzzling Shakespearean question "What’s in a...