Xie, Guang-Xin; Chang, Hua; Rank-Christman, Tracy - In: Journal of business ethics : JBE 175 (2022) 1, pp. 117-133
Deception is common in the marketplace where individuals pursue self-interests from their perspectives. Extant research suggests that perspective-taking, a cognitive process of putting oneself in other's situation, increases consumers' ethical tolerance for marketers' deceptive behaviors. By...