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  • Search: person:"Rao, Vithala"
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Year of publication
Subject
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Theorie 25 Theory 24 Consumer behaviour 21 Konsumentenverhalten 21 Conjoint analysis 16 Conjoint-Analyse 15 Marktforschung 13 Innovation 10 USA 10 United States 10 Market research 9 Marketing 8 Allokation 6 Brand 6 Brand management 6 Markenartikel 6 Markenführung 6 Preismanagement 6 Pricing strategy 6 Produktentwicklung 6 Takeover 6 Übernahme 6 Allocation 5 Experiment 5 Food retailing 5 Lebensmitteleinzelhandel 5 Marketing theory 5 Marketingtheorie 5 New product development 5 Preiselastizität 5 Price elasticity 5 Präferenztheorie 5 Signalling 5 Theory of preferences 5 Decision 4 Entscheidung 4 India 4 Indien 4 Paul E. Green 4 Preisbildung 4
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Online availability
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Free 33 Undetermined 28
Type of publication
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Article 99 Book / Working Paper 62
Type of publication (narrower categories)
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Article in journal 33 Aufsatz in Zeitschrift 33 Aufsatz im Buch 10 Book section 10 Collection of articles of several authors 6 Sammelwerk 6 Collection of articles written by one author 5 Sammlung 5 Working Paper 5 Festschrift 4 Arbeitspapier 3 Graue Literatur 3 Non-commercial literature 3 Aufsatzsammlung 2 Dissertation u.a. Prüfungsschriften 1 Handbook 1 Handbuch 1 Mikroform 1 Reprint 1
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Language
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English 90 Undetermined 69 German 2
Author
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Rao, Vithala R. 150 Sudhir, K. 11 McLaughlin, Edward W. 9 Sattler, Henrik 9 DeSarbo, Wayne S. 7 Ding, Min 7 Green, Paul E. 7 Narayan, Vishal 7 DeSarbo, Wayne 5 Gómez, Miguel I. 5 Kadiyali, Vrinda 5 Rao, Vithala 5 Rao, Vithala R 5 Saunders, Carolyne 5 Sheth, Jagdish N. 5 Steckel, Joel H. 5 Su, Meng 5 Yu, Yu 5 Bradlow, Eric T. 4 Chung, Jaihak 4 Dahlhoff, Denise 4 Mahajan, Vijay 4 McLaughlin, Edward 4 Umashankar, Nita 4 Yuan, Hong 4 Chen, Jialie 3 Chintagunta, Pradeep K. 3 Fang, Xiang 3 Gavirneni, Srinagesh 3 Hauser, John R. 3 Park, Joonwook 3 Park, Young-Hoon 3 Agarwal, Manoj K. 2 Agarwal, Manoj Kumar 2 Basuroy, Suman 2 Brockhoff, Klaus 2 Colombo, Richard 2 Farquhar, Peter H. 2 Gautschi, David A. 2 Gomez, Miguel I. 2
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Institution
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Charles H. Dyson School of Applied Economics and Management, Cornell University 5 Department of Resource Economics, University of Massachusetts-Amherst 2 School of Management, Yale University 2 Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena 2 Agricultural and Applied Economics Association - AAEA 1 Edward Elgar Publishing 1 Universität <Jena> / Wirtschaftswissenschaftliche Fakultät 1
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Published in...
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Journal of marketing research : JMR 14 Management science : journal of the Institute for Operations Research and the Management Sciences 8 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 7 MSI reports : working paper series 6 Johnson School Research Paper Series 5 Legends in marketing 5 Journal of retailing 4 Management Science 4 Working Papers / Charles H. Dyson School of Applied Economics and Management, Cornell University 4 Conjoint measurement : methods and applications 3 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 3 Journal of Consumer Research 3 Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 3 Marketing Letters 3 Marketing Science 3 Agribusiness 2 Decision sciences : DS 2 European journal of operational research : EJOR 2 International journal of production economics 2 Journal of business economics : JBE 2 Marketing letters : a journal of research in marketing 2 Report / Marketing Science Institute 2 Report / Marketing Science Institute / Marketing Science Institute 2 Working Paper Series A 2 Working Papers / Department of Resource Economics, University of Massachusetts-Amherst 2 Yale School of Management Working Papers 2 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 1 American journal of agricultural economics 1 Applied Economics 1 Applied economics 1 Brand management ; Vol. 3 1 Conjoint measurement : methods and applications ; with 91 tables 1 Cornell agricultural economics staff paper 1 Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday 1 Editorʹs Series in Marketing 1 Edward Elgar E-Book Archive 1 European Journal of Operational Research 1 Foundations and trends in marketing : FTMKT 1 Friedrich-Schiller-Universität Jena - Wirtschaftswissenschaftliche Fakultät - Working Paper Series A 1 Handbook of marketing decision models 1
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Source
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ECONIS (ZBW) 95 RePEc 34 OLC EcoSci 22 USB Cologne (EcoSocSci) 7 EconStor 2 USB Cologne (business full texts) 1
Showing 1 - 10 of 161
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Methods for causal inference in marketing
He, Zezhen; Rao, Vithala R. - 2024
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Persistent link: https://www.econbiz.de/10015057610
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Evaluating strategies for promoting retail mobile channel using a hidden Markov model
Chen, Jialie; Rao, Vithala R. - In: Journal of retailing 99 (2023) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10014283362
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A comparison of online recommendation methods : simultaneous versus sequential approaches
Kim, Hwang; Rao, Vithala R. - In: Journal of retailing 99 (2023) 2, pp. 210-227
Persistent link: https://www.econbiz.de/10014321976
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The role of network embeddedness across multiple social networks : evidence from mobile social network games
Kim, Hwang; Rao, Vithala R. - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 867-887
Persistent link: https://www.econbiz.de/10013399645
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Strategic Modular Innovation
Zakerinia, Saleh; Yang, Nathan; Rao, Vithala R. - 2023
We begin paper with a descriptive analysis of the growing role of modular innovation across several industries that uncovers regularities of US patent dynamics. Based on this, we develop a set of game-theoretic models for studying the impact of strategic modular innovation investments in...
Persistent link: https://www.econbiz.de/10014343690
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The importance of functional and emotional content in online consumer reviews for product sales : evidence from the mobile gaming market
Jang, Seongsoo; Chung, Jaihak; Rao, Vithala R. - In: Journal of business research : JBR 130 (2021), pp. 583-593
Persistent link: https://www.econbiz.de/10012544877
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Pricing strategies
Gangwar, Manish; Rao, Vithala R. - In: The Routledge companion to strategic marketing, (pp. 309-324). 2021
Persistent link: https://www.econbiz.de/10012498768
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A Dynamic model of rational addiction with stockpiling and learning : an empirical examination of e-cigarettes
Chen, Jialie; Rao, Vithala R. - In: Management science : journal of the Institute for … 66 (2020) 12, pp. 5886-5905
Persistent link: https://www.econbiz.de/10012391460
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The state of new product design and forecasting research : recent developments and future directions
Foutz, Natasha Zhang; Rao, Vithala R. - In: Handbook of research on new product development, (pp. 173-206). 2019
Persistent link: https://www.econbiz.de/10012125123
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Multidimensional scaling and positioning
Green, Paul E.; Rao, Vithala R.; Wedel, Michel - 2017
Persistent link: https://www.econbiz.de/10011634176
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