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Search: person:"Rathjens, Bobbie"
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Advertising effects
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Celebrity endorsement
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Need for status
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curiosity
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message appeal
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perceived helpfulness
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pet influencer
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Rathjens, Bobbie
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Wei, Wei
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Zhang, Lu
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Yang, Wan
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Yoo, Myongjee
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Zheng, Yanyan
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International journal of hospitality management
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Journal of hospitality and tourism insights
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ECONIS (ZBW)
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Do we love celebrity endorsers? : the joint impacts of consumers' need for status, celebrity’s star power and image congruence on celebrity endorsement effectiveness
Yang, Wan
;
Zhang, Lu
;
Wei, Wei
;
Yoo, Myongjee
; …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 2183-2198
Persistent link: https://www.econbiz.de/10015053327
Saved in:
2
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
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