Schmit, Todd M.; Reberte, J. Carlos; Kaiser, Harry M. - In: Agribusiness 13 (1997) 4, pp. 365-373
A supply and demand econometric model of the California egg industry was estimated to evaluate the impact of generic egg advertising on producer prices and returns from 1985 to 1995. Econometric estimation indicated advertising had a positive impact on producer prices and net profits. The model...