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Search: person:"Rethans, Arno J."
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Betriebsmaterialwirtschaft
1
Hörfunkwerbung
1
Industriebetrieb
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Radio advertising
1
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Book / Working Paper
15
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English
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Rethans, Arno J.
17
Leigh, Thomas W.
6
Marks, Lawrence J.
3
Swasy, John L.
3
Taylor, Jack L.
2
Albaum, Gerald S.
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Hanson, James W.
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Working series in marketing research
13
Working Series in marketing research
2
Journal of marketing
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Journal of marketing research : JMR
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USB Cologne (EcoSocSci)
15
ECONIS (ZBW)
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1
Effects of television commercial repetition, receiver knowledge, and comm ercial lenght : a test of the two-factor model
Rethans, Arno J.
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10001008596
Saved in:
2
Consumer Scripts : a tool for teaching process
Rethans, Arno J.
-
1985
Persistent link: https://www.econbiz.de/10004675058
Saved in:
3
Script Development and validation in industrial buyer-seller contexts
Leigh, Thomas W.
;
Rethans, Arno J.
-
1985
Persistent link: https://www.econbiz.de/10004649267
Saved in:
4
A script-theoretic analysis of industrial purchasing behavior
Leigh, Thomas W.
;
Rethans, Arno J.
- In:
Journal of marketing
48
(
1984
)
4
,
pp. 22-32
Persistent link: https://www.econbiz.de/10002370455
Saved in:
5
Responses to women's role portrayals in advertisements : a segmentation approach
Leigh, Thomas W.
;
Reichenbach, Tamatha L.
;
Rethans, Arno J.
-
1984
Persistent link: https://www.econbiz.de/10004091465
Saved in:
6
Cognitive scripts : an approach to the development of propositons concerning industrial buying behaviors
Rethans, Arno J.
;
Leigh, Thomas W.
-
1984
Persistent link: https://www.econbiz.de/10004737817
Saved in:
7
Receiver questions : a means of assessing new product advertising effectiveness
Swasy, John L.
;
Rethans, Arno J.
;
Marks, Lawrence J.
-
1983
Persistent link: https://www.econbiz.de/10004737572
Saved in:
8
A further examination of television commercial repetitionl : the effects of repetition, receiver knowledgeability and commercial length
Rethans, Arno J.
;
Swasy, John L.
;
Marks, Lawrence J.
-
1983
Persistent link: https://www.econbiz.de/10004737841
Saved in:
9
Consumer scripts for insurance salesperson behaviors in sales encounters
Leigh, Thomas W.
;
Rethans, Arno J.
-
1983
Persistent link: https://www.econbiz.de/10004782884
Saved in:
10
Experiences with script elicitation within consumer decision making contexts
Leigh, Thomas W.
;
Rethans, Arno J.
-
1982
Persistent link: https://www.econbiz.de/10004649264
Saved in:
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