Hamidizadeh, Mohammad Reza; Alavije, Mohammad Reza Karimi; … - In: Central European Business Review 2014 (2014) 3, pp. 46-53
Due to multi-dimension viewpoints, since decision-making and purchase process are emerging based on the human spirit or internal value of customers, this research seeks to introduce and analyze a model in this regard. In this research, the effects model of ethicality on brand personality...