García-Muiña, Fernando E.; Fuentes-Moraleda, Laura; … - In: International Journal of Contemporary Hospitality Management 31 (2019) 11, pp. 4357-4379
Purpose: The hostile environments in which museums operate force them to be innovative. Most of them have fewer resources and are publicly owned. Because these factors may hinder their innovative potential, this paper aims to propose an open innovation model adapted to this type of organization...