van de Sand, Felix; Frison, Anna-Katharina; Zotz, Pamela; … - 2020 - 1st ed. 2020
The Battle of Attention -- The Role of Information Processing for Product Perception -- Unconscious Brand Messaging and Perception Beneath the Detection Threshold -- Human Needs and Values as Guideline for Brands and Their Products -- The Intersection of User Experience (UX), Customer Experience...