Purpose: Consumer engagement has become a critical component to many brands' relationship and promotional efforts. Empirical studies have documented the psychological elements that can drive consumers to engage with brands. However, there is a knowledge gap regarding how consumer engagement is...

The study of demand for media products requires an understanding of audience members' preferences, which are shaped by their taste for content. Despite the central role of content in understanding some aspects of media economics, media economics scholars sometimes apply content analysis in ways...