Riikkinen, Mikko; Saarijärvi, Hannu; Sarlin, Peter; … - In: International Journal of Bank Marketing 36 (2018) 6, pp. 1145-1168
Purpose: Recent technological and digital developments have opened new avenues for customer data utilization in insurance services. One form of this data transformation is automated chatbots that provide convenient access to data leveraged through a discussion-like interface. The purpose of...