Visvabharathy, Ganesan; Rink, David R. - In: Journal of Consumer Marketing 1 (1984) 4, pp. 35-46
It is the intent of this article to show that the elderly, an important but neglected market segment, could be a viable segment for many businesses by the criteria of accessibility, responsiveness, identifiability, and size. This market itself comprises several segments, and these segments are...