Search Results - person:"Robert, Isabelle"

Use it or lose it? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects

Assima, Chantal; Herbert, Maud; Robert, Isabelle - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1220-1254

Persistent link: https://www.econbiz.de/10014427199

The role of linked legitimacy in sustainablebusiness model development

Press, Melea; Robert, Isabelle; Maillefert, Muriel - In: Industrial marketing management : the international … 89 (2020), pp. 566-577

Persistent link: https://www.econbiz.de/10012291385

A comparison between economic and organic store brands : packaging as a key factor of store brand equity

Jara, Magali; Cliquet, Gérard; Robert, Isabelle - In: International journal of retail & distribution management 45 (2017) 11, pp. 1298-1316

Persistent link: https://www.econbiz.de/10011815737

Nouveaux modèles économiques et création de valeur territoriale autour de l'économie circulaire, de l'économie de la fonctionnalité et de l'écologie industrielle

Maillefert, Muriel; Robert, Isabelle - In: Revue d'économie régionale & urbaine : RERU (2017) 5, pp. 905-933

Persistent link: https://www.econbiz.de/10011763346

A comparison between economic and organic store brands

Jara, Magali; Cliquet, Gérard; Robert, Isabelle - In: International Journal of Retail & Distribution Management 45 (2017) 12, pp. 1298-1316

Purpose The purpose of this paper is to tackle the issue of store brand equity by considering two store brand’s positioning strategies: those with high perceived added value (the organic store brands), as opposed to economic brands. It takes place in the current environmental considerations...

Persistent link: https://www.econbiz.de/10014804565