This paper presents research exploring further the concept that many SMEs do not adopt computer based technologies due to decision maker's negative attitudes towards computers generally. Importantly, by assessing the entrepreneur's belief structure, we provide quantitative evidence how SMEs,...

This paper presents research exploring further the concept that many SMEs do not adopt computer based technologies due to decision maker's negative attitudes towards computers generally. Importantly, by assessing the entrepreneur's belief structure, we provide quantitative evidence how SMEs,...

Aggregate models of innovation diffusion do not capitalise on valuable consumer adoption dynamics that emerge from consumer surveys. This is despite other modelling strategies which suggest that such dynamics may be very important to the process of diffusion. We present a segmental Gompertz...

Successful ICT policy analyses and implementation rely on a sufficient knowledge of how and why consumers adopt new technologies. For instance, analysts of the digital divide may need to quantify the factors that are perceived to drive this ICT usage gap. This paper focuses on understanding the...