Lawrence, Heather Jane; O'Reilly, Norm; Speck, Alexandra; … - In: Sport, Business and Management: An International Journal 10 (2020) 3, pp. 335-358
Purpose: The objective of this paper is to respond to four research questions. The first two as how likely are college football season ticket holders to recommend (1) purchasing a similar season ticket package and (2) attending a home football game, to a friend or colleague. The third question...