Ruiz-Alba, José L.; Soares, Anabela; … - In: Journal of Small Business and Enterprise Development 26 (2019) 5, pp. 661-683
Purpose: The purpose of this paper is to investigate how gamification can influence entrepreneurial intentions (EI) of a group of users of an online platform provided by a private company. Design/methodology/approach: A quantitative research strategy was used with a sample of 220 respondents....