Rodrigues, Clarinda; Skinner, Heather; Dennis, Charles; … - In: Journal of Place Management and Development 13 (2019) 3, pp. 273-295
Purpose: The purpose of this paper is to propose a new framework on sensorial place brand identity. Design/methodology/approach: This conceptual paper draws from sensory marketing and brand identity theories to propose an integrative model to develop sensorial place brand identity. Findings: By...