Roedenbeck, Marc R.H.; Lieb, Manfred - In: Journal of Research in Marketing and Entrepreneurship 20 (2018) 2, pp. 147-169
Purpose: This paper aims to investigate how a small business is able to continually use entrepreneurial financial sources (i.e. crowdfunding) within and after a successful transformation from an entrepreneur. It additionally investigates how a market incumbent is able to successfully join the...