Purpose: This study illustrates the experience of scholar–practitioner collaboration for data-driven decision-making through the problematic of optimizing facility locations and minimizing logistics costs for La Palette Rouge (LPR) of Portugal. Design/methodology/approach: The authors used a...

In present research, the authors examined how social media influencers affect the overall sentiment of a topic. To this end, they utilized supervised machine learning approach to develop SentiRobo for measuring the sentiment score of social media content. In the next stage, they studied social...