Search Results - person:"Rojas-MÉNdez, JosÉ I."

Promoting country image and tourism in new or underdeveloped markets

Rojas-Méndez, José; Davies, Gary - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 755-768

Persistent link: https://www.econbiz.de/10014582398

A comparison of short form Marlowe-Crowne and "best friends" social desirability bias measures

Rojas-Méndez, José; Davies, Gary - In: Marketing intelligence & planning 42 (2024) 2, pp. 329-345

Persistent link: https://www.econbiz.de/10015056869

Conceptualizing nation branding : the systematic literature review

Rojas-Méndez, José; Khoshnevis, Mozhde - In: The journal of product & brand management 32 (2023) 1, pp. 107-123

Persistent link: https://www.econbiz.de/10013552940

Consumer pandemic animosity : scale development and validation

Rojas-Méndez, José; Massi, Marta; Gallito, Elena - In: International marketing review 39 (2022) 6, pp. 1417-1442

Persistent link: https://www.econbiz.de/10013455470

Why do Russian consumers prefer foreign-made products and brands?

Rojas-Méndez, José; Kolotylo, Julia - In: Journal of global marketing 35 (2022) 3, pp. 208-227

Persistent link: https://www.econbiz.de/10013361604

Explaining the mixed outcomes from hosting major sporting events in promoting tourism

Rojas-Méndez, José; Davies, Gary; Jamsawang, Jutatip; … - In: Tourism management : research, policies, practice 74 (2019), pp. 300-309

Persistent link: https://www.econbiz.de/10012128641

X-Scale : a new scale to measure consumer xenocentrism

Rojas-Méndez, José I.; Chapa, Sindy - In: Marketing Intelligence & Planning 38 (2019) 3, pp. 354-368

Purpose: The purpose of this paper is to create and validate a scale that measures consumer xenocentrism in developing countries, where this phenomenon is furthermost prevalent. This study aimed for the conceptualization, construct development and validation of a new scale labeled X-Scale. The...

Persistent link: https://www.econbiz.de/10012187873

Brand personalities of global wine exporters : a collective reputation theory perspective

Rojas-Méndez, José; Hine, Michael J.; Rod, Michel - In: Journal of international food & agribusiness marketing … 30 (2018) 1, pp. 88-105

Persistent link: https://www.econbiz.de/10011965775

Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?

El Banna, Alia; Papadopoulos, Nicolas G.; Murphy, Steven A. - In: Journal of business research : JBR 82 (2018), pp. 310-319

Persistent link: https://www.econbiz.de/10011771902

Why Canadians give to charity : an extended theory of planned behaviour model

Mittelman, Robert; Rojas-Méndez, José - In: International review on public and non-profit marketing 15 (2018) 2, pp. 189-204

Persistent link: https://www.econbiz.de/10011918432