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  • Search: person:"Rojas-MÉNdez, JosÉ I."
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Year of publication
Subject
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Consumer behaviour 20 Konsumentenverhalten 19 Brand management 9 Markenführung 9 Brand image 8 Markenimage 8 Designation of origin 7 Herkunftsbezeichnung 7 Brand 5 Markenartikel 5 Chile 4 Consumer attitudes 4 Tourism 4 Tourismus 4 China 3 Cultural identity 3 International marketing 3 Internationales Marketing 3 Kulturelle Identität 3 Measurement 3 Messung 3 National culture 3 Nationalkultur 3 Personality psychology 3 Personality trait 3 Persönlichkeitsmerkmal 3 Persönlichkeitspsychologie 3 Tourism marketing 3 Tourismusmarketing 3 Weinbau 3 Wine industry 3 Canada 2 Charity 2 Consumer xenocentrism 2 Cross-cultural research 2 Demographics 2 Fundraising 2 Kanada 2 Technological innovation 2 Wein 2
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Online availability
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Undetermined 22 Free 3
Type of publication
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Article 42 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 26 Aufsatz in Zeitschrift 26 research-article 4 Aufsatz im Buch 2 Book section 2
Language
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English 35 Undetermined 8
Author
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Rojas-Méndez, José I. 30 Davies, Gary 11 Papadopoulos, Nicolas 11 Rojas-Méndez, José 10 Murphy, Steven A. 6 Rod, Michel 6 Madran, Canan 5 Massi, Marta 3 El Banna, Alia 2 Hine, Michael J. 2 Kara, Ali 2 Mittelman, Robert 2 Parasuraman, A. 2 Ahmed, Sadrudin A. 1 Alwan, Mohammed 1 Cerda Urrutia, Arcadio A. 1 Chapa, Sindy 1 Chetthamrongchai, Paitoon 1 Claro-Riethmüller, Rodrigo 1 Cleveland, Mark 1 Dávila, Víctor R. 1 Gajbhiye, Pranjali 1 Gallito, Elena 1 Hamzaoui-Essoussi, Leila 1 Harcar, Talha 1 Jamsawang, Jutatip 1 Kannan, Hemachandran 1 Kaynak, Erdener 1 Khoshnevis, Mozhde 1 Kolotylo, Julia 1 Kucukemiroglu, Orsay 1 Laroche, Michel 1 Le Nestour, Manon 1 Loo, Theresa 1 Mete, Melisa 1 Omer, Omer 1 Papadopulos, Nicolas 1 Pappacena, Arianna 1 Piancatelli, Chiara 1 Pipoli, Gina M. 1
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Published in...
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Journal of business research : JBR 7 International journal of wine business research : IJWBR 2 Journal of Business Research 2 Journal of Product & Brand Management 2 Journal of food products marketing 2 Journal of global marketing 2 Latin American business review : journal of the Business Association of Latin American Studies (BALAS) 2 Marketing Intelligence & Planning 2 Marketing intelligence & planning 2 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 1 Corporate reputation review : an international journal 1 Handbook of research in international marketing 1 International Journal of Organization Theory & Behavior 1 International Journal of Wine Business Research 1 International journal of commerce and management 1 International journal of consumer studies 1 International marketing review 1 International review on public and non-profit marketing 1 Journal of advertising research 1 Journal of international food & agribusiness marketing : JIFAM 1 Journal of nonprofit & public sector marketing 1 Journal of promotion management : JPM 1 Journal of targeting, measurement and analysis for marketing 1 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 1 Journal of vacation marketing : an international journal 1 The Routledge companion to contemporary brand management 1 The journal of product & brand management 1 Tourism management : research, policies, practice 1
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Source
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ECONIS (ZBW) 29 OLC EcoSci 6 Other ZBW resources 6 RePEc 2
Showing 1 - 10 of 43
Cover Image
Reimagining value through artification : a conceptual and theoretical framework for philanthropy and marketing
Massi, Marta; Rojas-Méndez, José; Pappacena, Arianna - 2025
Persistent link: https://www.econbiz.de/10015331628
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Toward D2A : enhancing luxury fashion with seamless and immersive phygital customer experiences
Massi, Marta; Piancatelli, Chiara; Vocino, Andrea; … - In: International journal of consumer studies 49 (2025) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10015333881
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Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José; Davies, Gary - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
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The quantum AI era of neuromarketing
Rodriguez, Raul Villamarin (ed.); Kannan, Hemachandran (ed.) - 2025
The Quantum AI Era of Neuromarketing integrates quantum AI with traditional neuromarketing, enhancing predictive analytics and understanding subconscious consumer behavior. It addresses ethical considerations, ensuring responsible use of advanced technologies, and explores future trends and...
Persistent link: https://www.econbiz.de/10015182447
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A comparison of short form Marlowe-Crowne and "best friends" social desirability bias measures
Rojas-Méndez, José; Davies, Gary - In: Marketing intelligence & planning 42 (2024) 2, pp. 329-345
Persistent link: https://www.econbiz.de/10015056869
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Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José; Khoshnevis, Mozhde - In: The journal of product & brand management 32 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
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Consumer pandemic animosity : scale development and validation
Rojas-Méndez, José; Massi, Marta; Gallito, Elena - In: International marketing review 39 (2022) 6, pp. 1417-1442
Persistent link: https://www.econbiz.de/10013455470
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Why do Russian consumers prefer foreign-made products and brands?
Rojas-Méndez, José; Kolotylo, Julia - In: Journal of global marketing 35 (2022) 3, pp. 208-227
Persistent link: https://www.econbiz.de/10013361604
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Explaining the mixed outcomes from hosting major sporting events in promoting tourism
Rojas-Méndez, José; Davies, Gary; Jamsawang, Jutatip; … - In: Tourism management : research, policies, practice 74 (2019), pp. 300-309
Persistent link: https://www.econbiz.de/10012128641
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X-Scale : a new scale to measure consumer xenocentrism
Rojas-Méndez, José I.; Chapa, Sindy - In: Marketing Intelligence & Planning 38 (2019) 3, pp. 354-368
Purpose: The purpose of this paper is to create and validate a scale that measures consumer xenocentrism in developing countries, where this phenomenon is furthermost prevalent. This study aimed for the conceptualization, construct development and validation of a new scale labeled X-Scale. The...
Persistent link: https://www.econbiz.de/10012187873
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