Romero-Martínez, Ana M.; García-Gómez, María Concepción - In: Management Research: Journal of the Iberoamerican … 15 (2017) 1, pp. 47-64
Purpose The purpose of this paper is to investigate the merger arranged in the audiovisual sector between Antena 3 and La Sexta, and specifically the pre- and post-merger factors. This study adopts a comprehensive approach for the analysis of the reasons behind this strategic decision and the...