This article focuses on the innovation process in an important leisure-based industry in Great Britain since 1960. It explores the peculiar juxtaposition of social, economic, technological, and sporting forces, which provided the springboard for a number of British outdoor companies, including...

This article looks at the use of interpersonal and inter company networks in the British outdoor trade between 1960 and 1990. There is a growing body of management literature which highlights the significance of networks in the innovation process and in this article their significance and...