Search Results - person:"Rosner, Marina"

How to create attractive and unique customer experiences : an application of Kano's theory of attractive quality to recreational tourism

Högström, Claes; Rosner, Marina; Gustafsson, Anders - In: Marketing intelligence & planning 28 (2010) 4, pp. 385-402

Persistent link: https://www.econbiz.de/10008652227

How to create attractive and unique customer experiences

Högström, Claes; Rosner, Marina; Gustafsson, Anders - In: Marketing Intelligence & Planning 28 (2010) 4, pp. 385-402

Purpose – The aim of this paper is to understand the differences across various quality dimensions and how these contribute to experienced quality and satisfaction among users. Design/methodology/approach – The study applies the Kano model of attractive quality to a destination (in this case...

Persistent link: https://www.econbiz.de/10014946213

How to create attractive and unique customer experiences: An application of Kano's theory of attractive quality to recreational tourism

Högström, Claes; Rosner, Marina; Gustafsson, Anders - In: Marketing intelligence & planning 28 (2010) 4, pp. 385-403

Persistent link: https://www.econbiz.de/10008431733