Rozin, Paul; Guillot, Lily; Fincher, Katrina; Rozin, … - In: Judgment and Decision Making 8 (2013) 4, pp. 439-447
We provide systematic evidence for the range and importance of hedonic reversals as a major source of pleasure, and incorporate these findings into the theory of benign masochism. Twenty-nine different initially aversive activities are shown to produce pleasure (hedonic reversals) in substantial...