Atheoretical measure purification may lead to construct deficient measures. The purpose of this paper is to provide a theoretically driven procedure for the development and empirical validation of symmetric component measures of multi-dimensional constructs. We place particular emphasis on...

Market orientation has evolved into a key construct in the marketing and strategy literature. While much progress has been made in empirical research, the concept lacks a coherent theoretical underpinning. This paper contributes to existing marketing research by proposing a theoretical...

Purpose – This study investigates the association of international orientation and market orientation and their joint effects on export market success. Additionally, it examines how firms' foreign market portfolio diversity moderates this association. Design – On the basis of a review of the...

Purpose: Identify the components of a knowledge management system that contribute to superior new product program performance. Design/methodology/approach: We first undertook an extensive review of the academic and managerial literatures that deal with knowledge management's contribution to...