Costa, Armando Dalla; Silva, Gustavo Pereira da - Departamento de Economia, Universidade Federal do Paraná - 2009
Firms exist to satisfy people’s basic needs and to fulfil their dreams. O Boticário is in the second case, proposing to make its customers more good-looking and young by providing them with perfumery and cosmetic products. This text aims to review, among the economics theories, the main...