Oana, Slãvescu Ecaterina; Iulian, Panait - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 1156-1160
Nowadays, when companies are dealing with severe global competition, they are making serious investments in Customer Relationship Management (CRM) strategies. One of the cornerstones in CRM is customer churn prediction, the practice of determining a mathematical relation between customer...