Bahemia, Hanna; Squire, Brian; Cousins, Paul - In: International Journal of Operations & Production Management 37 (2017) 10, pp. 1366-1385
Purpose This paper explores openness within new product development (NPD) projects. The purpose of this paper is to examine the impact of breadth, depth and partner newness on product innovativeness and product competitive advantage. The authors also seek to examine the contingent effects of the...