Olimpia, Susanu Irina; Nicoleta, Cristache; … - In: Ovidius University Annals, Economic Sciences Series X (2010) 2, pp. 765-769
Pressure from the competition existent on the market, as well as the current conjuncture, determine organizations to use and respect merchandising techniques in order to ensure a successful image. Merchandising is a notion which refers both to adapting the prior and post sales services system to...